“We’ve eliminated errors within the development process because of the platform and it’s now very easy to make corrections, quickly. They have been able to eliminate Dropbox, FTP sites, and project manager apps.
“Tech packs are part of the process, it’s a necessity but it has become less of our daily life and now just a part of the design process.” The Results:īackbone has increased Nifty Genius’s ROI on many levels. There is no more need to copy and paste from spreadsheets and existing data is easily re-usable season after season. Having a database to work off of has allowed Nifty Genius to easily manipulate and change products. Once my information is entered into Backbone, tech packs are created, then they are sent off to the factory, and a prototype is created.” “I can literally create 10 new products in less than 10 minutes on Backbone. With Backbone in place, Nifty Genius was able to develop new products extremely fast. At the end of the day, tech pack is everything.” The Solution: “When working with factories overseas that don’t speak much english, visuals are everything. Time is of the essence and the more precise the samples are, the faster Nifty Genius can get its products to market. If that line of communication isn’t clear, it will directly affect the products that get produced. “Consumers are already apprehensive as there is a lot of noise in the market”įrom a product development standpoint, 95% of Nifty Genius’s fabrics are sourced from Japan meaning there is not only a language barrier, but then the items need to be manufactured there and shipped back to the US for distribution. From managing cash flow and keeping sales healthy, they knew any errors that developed in the channels of their product development and distribution life cycle could affect the future of their products and company overall. When Nifty Genius set out to create their business they knew the recipe for success was going to be getting to market faster and having the ability to scale quickly.
James Costa of Nifty Genius reviewing samples. James Costa, Larry Lemons, and Jared Cook have cultivated a collection that combines menswear intelligence and pedigree with craft and technology to create affordable luxury that transcends perceived value. Nifty Genius exists in that movement like no other brand, combining street contemporary, American sportswear and casual wear in variable measures to deliver personalized style at fair cost. About Nifty Genius:īorn of a love of fashion and subsequent frustration with how it has underserved the modern man, Nifty Genius introduces the Curated Menswear Experience - an agile direct to consumer collection and purveyed retail platform that serves the informed gentleman through understated yet elegant garments, bags, footwear, headwear, accessories, vintage watches, furnishings, and even cars with a focus on quality, craftsmanship and quiet luxury.Ĭultural lines across music, art, technology and fashion are blurring, dissolving the boundaries between them.
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